Aliza Licht is a fashion PR executive and Twitter phenomenon as DKNY PR GIRL®. Drawing on her life experience, Licht shares invaluable advice, inspiration, and a healthy dose of real talk in her book Leave Your Mark: Land Your Dream Job. Kill It in Your Career. Rock Social Media, including personal and professional guidance for people starting their careers as well as those well on their way. With an emphasis on communicating and building your personal brand—something she knows a thing or two about—Aliza is your sassy, knowledgeable guide to the contemporary working world, where personal and professional lines are blurred and a strong sense of self is essential.